this post was submitted on 07 Aug 2023
453 points (98.1% liked)

Technology

59135 readers
2532 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

Junk websites filled with AI-generated text are pulling in money from programmatic ads::More than 140 brands are advertising on low-quality content farm sites —and the problem is growing fast.

you are viewing a single comment's thread
view the rest of the comments
[–] Dran_Arcana@lemmy.world 9 points 1 year ago* (last edited 1 year ago) (1 children)

It's been a while since I've interacted with google ads, but if memory serves, by default, the dashboards don't (or can't) break down sales per site, it's mostly impressions per category of ad deployment. "Clickthrough rate among banner ads on news websites" etc. It wouldn't surprise me if the same makers of these spam websites also run bots that click the ads and prop up those metrics that 99% of advertisers don't drill down through beyond surface level. Advertisers probably see clickthrough is good on a deployment and just assumes sales come from those.

load more comments (1 replies)