this post was submitted on 12 Dec 2023
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Privacy

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These TVs can capture and identify 7,200 images per hour, or approximately two every second. The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research firm eMarketer.

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[–] btp@kbin.social 12 points 1 year ago (1 children)

First, a quick primer on the tech: ACR identifies what’s displayed on your television, including content served through a cable TV box, streaming service, or game console, by continuously grabbing screenshots and comparing them to a massive database of media and advertisements. Think of it as a Shazam-like service constantly running in the background while your TV is on.

All of this is in the second paragraph of the article.

[–] dangblingus@lemmy.dbzer0.com 8 points 1 year ago* (last edited 1 year ago)

Bah! Reading! But that is concerning. Looks like I'll be disabling my wifi credentials on my TV later tonight!