288
Cox deletes ‘Active Listening’ ad pitch after boasting that it eavesdrops though our phones
(www.fastcompany.com)
this post was submitted on 27 Dec 2023
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I don't know why anyone would believe anyone would like that.
I've worked with marketers for years. many of them have a blind spot for what they create: they can realize something is irritating, or invasive, but not when it's their marketing, which is obviously superior and what people want to see. it's some sort of artist+marketer brainrot.
sorry to generalize, I've just seen it a lot over the years.
I imagine this is something like it: we'll reach them with the perfect message, it'll be exactly what they want! won't that be delightful?
...completely ignoring how horrifying it is.
This was a pitch to their customers. They just forgot that we could hear them too.