this post was submitted on 26 Dec 2023
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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO (www.theinformation.com)
submitted 10 months ago by return2ozma@lemmy.world to c/technology@lemmy.world
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[–] jaschen@lemmynsfw.com 1 points 10 months ago

Ya, the ROIs are terrible and when we stop our spend on reddit, our sales don't decrease when we cut spend. At least for enterprise level SaaS products, it's basically a donation to their company with no gains.