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Square Enix’s president says it will be ‘aggressive in applying’ AI
(www.videogameschronicle.com)
this post was submitted on 01 Jan 2024
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AI is such an annoying buzzword at this point. "oh have you heard of AI? We need AI!" Say every industry, and probably even the dairy industry.
We have had costumers REQUIRING that we have AI in our projects in order to sign... With no additional explanation. Sure, here you have a irrelevant kmeans clustering of your SKUs, 100K please.
In all fairness, those customers that knew what they were taking about were great. We did really cool stuff, they just need to understand what they want to answer and be able to provide the data.
Yes, my boss came to me and said exactly this "we need AI in our product" and I asked "what do we want to do with AI?" I'm still waiting for a definitive answer, in the meantime I'm supposed to do the technical concept without even knowing what our goal is lol.
But why not? If an industry isn't already fully automated, AI can be considered no?
The 'why not' is not from the perspective of the industry - it's from the perspective of the customer. Can you automate several tasks by using AI during game development? Sure. Will it translate into a better price or a better experience for the end-user? Let's see.
Let's say you give AI the unimportant tasks. You manage to reduce a lot of waste and maybe optimize your workflows. You improve efficiency. Maybe you can make more games in a shorter time span. Will you be willing to sell the games for less than the standard $60? I find this unlikely. This impacts me as a consumer - why don't I see a reduction in cost, if it now costs less? Why am I still paying the same price for something that your improved tools can make at a fraction of the cost? Didn't my previous purchases already give you enough money to invest in AI? Where is my benefit?
Let's say you give AI the big tasks - you make it write story, generate graphics or code. But AI's current level doesn't allow for originality, or even cohesive thought. You'll be churning out garbage until your AI is actual intelligence. This again impacts me as a consumer - why am I sponsoring your experiments with my money? Why am I paying the same for garbage as I would for quality content? Will you share your end-game profit with me? If I buy your first games to support your endeavor, do I get the next versions for free? No. I don't. I'm just wasting money on inferior products, and when they become superior - I will reap no benefits.
So - sure, let the companies throw themselves at this. But I'm not investing my own cash in their research.
Not to mention that this "efficiency" comes with the consequence of employing less people and therefore training less game developers that could move on to make better games of their own.
No. Hence why it's a buzzword. The CEOs don't know how it works, just that it somehow reduces payroll. For AI to do what you want it to do, you have to train it on hundreds of thousands of relevant data points over many weeks/months/years. That takes manpower, and consequently, payroll.
Also, games are supposed to be art. An expression of the humans creating it. Automating the games industry would make any MBA grad jizz in their pants, but it's antithetical to the survival of the medium and, consequently, the industry. You want nothing but freemium games meant to milk kids of their parents money? Nothing but shitty mobile games and live services from now on then.
I mean all the shitty mobile games for the past decade or so are very much human generated garbage. What's wrong about having AI doing the repetitive work and have human do the creative part? I mean I get it that you are worried the companies are going to use it wrong, but you can also agree there are good ways to use it yes? Or you are fundamentally against using AI entirely?
The problem with mobile games is that they are driven by marketing and investors rather than developers and designers, and those won't be removed from the picture by AI. If anything, it will be worse because there will be less people with creative passion to push back against the money-grubbing intent.
Creative passion? In mobile games? What are you on?
With games likes Monument Valley, The Room and 80 Days you can't really say that there is no creative passion there. If someone wanted to just make money they wouldn't become game developers and artists to begin with. There are much better options for that.
Maybe more good mobile games would exist if the whole market wasn't stuck on this trend of conditioning compulsion to game algorithms and exploit addicts. Seems like mobile games can either do that, or get buried by someone who does, because mobile users would rather play games for "free" and get tricked into spending $1,000 than pay $10 upfront.