this post was submitted on 04 Jan 2024
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Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue (www.bloomberg.com)
submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world
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Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue::Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.

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[–] SeedyOne@lemm.ee 15 points 10 months ago

Harder to do if you use Prime for other things. I've never watched a single Amazon video but I'm trying to source other purchase options locally so I can finally cancel the Prime shipping, which was saving our household money over the years. That said, if we can avoid it in the future we'll stay off Amazon.