Some things are easier to change than others - and the really hard things often don't require money, but a change in people!
Edit: Sorry for the shitty OP, I should have known better than to post in a hurry.
It reads as if the population is primarily responsible for combating the climate crisis, while industry and government are off the hook because money has little effect.
What I actually meant to express was that technological adjustments that only cost money are easier to implement than changes to people's habits. Perhaps this is a naive idea because it assumes that there is the political will to make these investments and that the industry is forced to cooperate accordingly. Addressing the climate crisis requires many changes, and economic profitability must be secondary. But achieving this is perhaps one of the most difficult adjustments society requires.
I disagree that the really hard things don't cost money.
Eating less meat does, at the surface, cost the consumer less money. If I go in to the supermarket, it's cheaper to buy a bunch of chicken wings than it is to buy some plant based protein (not to mention my kids will actually eat the chicken). And yes, I know, "ThErE aRe pLeNTy oF cHeAPeR WaYs to EaT a nOn-MEaT DiEt.". Thank you, Mr Vegan, we're talking about converting the masses here. Government's can change that by changing subsidy weights, but then it's not really an individual-led change at that level.
Same for decarbonisation of heating - if I want to install a heat pump and insulate my home better, that costs money!
As for flying yes, that's more about regulating air travel to make it cost more and stopping the practice of airlines having to fly empty flights to retain their use of that flight plan. Again, not really an individual-driven change. Especially because the impact of flying disproportionately leans towards the more wealthy and business.
Many poor people already have a mostly plant-based diet because it's cheaper. All you really need is rice, beans, and veggies
And therefore all those poor people are not the people you're trying to convert to a plant-based diet.
No, my point was that the amount of people to convince is low
I'm not sure that's true.
This article implies an awful lot of people are meat eaters, globally.