this post was submitted on 20 Jan 2024
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I think it does look pretty cool. I applaud automotive design that dares to be different. Everything nowadays is a giant snarling grill with angry anime eye headlights up front, then a bunch of superfluous sharp creases and fake air vents to add visual elements for the sake of it. Tesla took a boldly minimalist approach with this one.
Before you crucify me, note that I don't particularly like the vehicle overall - it doesn't seem to be a design that translates well to mass production, practicality of maintenance, or pedestrian safety. It's no Alfa 33 Stradale, but I think visual flare isn't an area you can fault it much.
Rivian has done a good job of embracing EV design features (e.g. lack of need for frontal air intakes) in a more conventional way.
It certainly does dare to be different, but Tesla should've gone for a more conventional design for their first truck. The main appeal of Tesla was their mostly conventional designs at a time when many companies kept shooting for a goofy concept car look for their final designs that screamed "THIS IS AN EV". The cybertruck is minimalist in a sense, but also excessive in its pointiness, use of stainless steel, and how much it ignores the purpose of a pickup truck (i.e. the truck bed). If visual flare is defined as sticking out like a sore thumb, it definitely accomplishes that, but it's not a pretty vehicle.