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Why the ‘Barbie’ Magic Won’t Be Easy to Recapture (www.hollywoodreporter.com)

submitted 1 year ago by realcaseyrollins@kbin.projectsegfau.lt to c/moviesandtv@lemmy.film

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With a sequel to the $1 billion hit a long way off (if a possibility at all), Warners is keeping the Mattel momentum going by trying to push forward 'Hot Wheels' while Hollywood questions which toys can realistically become hits.

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[–] Moobythegoldensock@lemm.ee 24 points 1 year ago* (last edited 1 year ago) (1 children)

“But if anyone is watching Barbie and saying, ‘You know why this movie worked? It’s because of a toy’ you are taking away the wrong lesson.”

Literally the only sentences in this 15 paragraph article that are even remotely relevant to the title.

[–] counselwolf@lemmy.dbzer0.com 4 points 1 year ago (1 children)

I'd argue the toy part was relevant for the marketing of the movie. If you change everything to a fictional toy called Narnie, probably no one would watch it even if the movie would probably still be the same.

Barbenheimer marketing helped too.

The point still stands though, movie about toys=! success.

[–] icepuncher69@sh.itjust.works 0 points 1 year ago* (last edited 1 year ago)

Well they already made a max steel movie (the new one thats in white armor and its lame) and it was a very amateurly made superhero origin story bore of a movie. Its an annomally that has been lost to the sands of time and they rather everyone forget about it and while i havent watched it, i still remember it coming out since i grew up with the original max steel toy which was pretty much just sci fi tom crouises character from the mission imposible movies and i liked the toy very much when i was a kid. Would be nice if it was brought back at least in a similar manner from its original form, and if they make a movie about it then maybe not make it a tax dodging trashbag worthy of a boxing match with Uwe Bowll.

Here is the imdb link

The old one thats like ethan hunt from mission imposible was pretty cool, it even got a bunch of animated movies like the ones barbie goth back at early 2000s. Probably made by the same people, of course an advertising first but they kinda had a storyline going (until they didnt) and where all around entertaining short 1:30 max time movies, they even came with some toys and candy, i remember having a collection of a lot of them.

Doesnt seem like they are making them anymore though, i searched in the mattel store and it doesnt list any buyable max steel products.

And yes i am very nostalgic about the toy.