this post was submitted on 31 Jan 2024
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"DS" Stand for dual screen. Is it a descriptive element, and not a distinctive element.
Well yes but actually no. The phrase "dual screen" is descriptive yes. But that is not what Nintendo called their product. The official name for the Nintendo DS is, well, Nintendo DS. So they very well could have trademarked the "DS" naming to keep for themselves for all eternity. Especially since they could argue that the shortened "DS" is distinctive since it is an abbreviation and not just a plain description.
All I'm saying is I'm surprised the asshole suits at Nintendo didn't do it, don't know if they tried but failed though.
They would only have the trademark as long as they're still using it. I don't think there's anything first-party still in active development for any DS platform, but it's still recent enough.
It might just not have caught their attention yet.
I don't think you can trademark an abbreviation just by itself, right? DS could stand for a multitude of things, so they would be hard pressed to try and prove how it couldn't mean anything else but a (Nintendo) DS.