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‘SNL’ Faces Backlash After Nikki Haley Makes Surprise Appearance During Cold Open
(www.hollywoodreporter.com)
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Less surprise and more disappointed. They are doing the same thing the news stations did during Trump's first presidential run: giving them free advertising.
If they don't court their fan's favor, they will decline (again) in popularity. One-off stunts for ratings that are unpopular have the potential to hurt them in the long run.
I haven't seen it and probably won't, but maybe it's a really really funny bit and it only works if she's in it.
It isn’t