this post was submitted on 12 Aug 2023
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Cortana is/was by far the best name of the digital assistants - probably because it was created by sci-fi story writers rather than a marketing department. They should just have upgraded her with the latest AI tech and trained her to show the same kind of sassy personality as in the games and it would have been perfect.
Who in their right mind thinks "Bing copilot" is a better name? It makes me picture something like the blow-up autopilot from Airplane!
Cortana was a great name also because in Halo she turned evil, which is fitting for an MS product. Bing copilot gives me strong Clippy vibes.
I agree. At first I thought the goal was to get rid of an assistant in general, but just renaming it to something worse is confusing.
I generally agree with you, and Microsoft has always been notoriously awful at naming just about anything. The still are.
But Cortana's reputation has been ruined to the point where there's no coming back from it. It was a good name, but a lousy product. From a marketing perspective, it's far, far, easier to start from scratch with a better product than to try to repair the reputation of the old one.
Bing copilot gives me Clippy vibes altogether.
I don't know why but out of all of the alternatives I found Alexa by far the easiest to say (sorry to all the people named Alexa out there). Okay google, hey Siri, Bixby, Cortana are just hard to pronounce.