this post was submitted on 06 Feb 2024
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This is the best summary I could come up with:
The company is pushing its eCommerce so hard you hear about it more than any other topic on the app, both in ads and organic videos from creators hoping for a share of the profits.
In a bid to compete with YouTube, TikTok is reportedly preparing to allow users to post 30-minute videos and prompting creators to upload horizontal content instead of the app’s standard vertical format.
Outrage is brewing among a growing contingent of users who post videos arguing TikTok is ruined now, and analysts say the company is jeopardizing its success.
But TikTok spearheaded the short-video revolution, and it risks straying from its core use case of fun, entertaining clips and losing its edge.”
The problem was bad enough that The Atlantic ran a story with the headline declaring “Instagram Is Over.” As time wore on it seems Meta has stuck the landing, but only through abandoning or at least retooling the projects that were alienating users.
Instagram honed its Reels product, ditched its shop, and embarked on a PR campaign promising that the app was hearing and responding to complaints.
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