this post was submitted on 06 Feb 2024
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This is the best summary I could come up with:
The recent surprise announcement that Meta will soon be shutting down its Facebook Groups API is throwing some businesses and social media marketers into disarray.
Meta explained that a major use case for the API was a feature that allowed developers to privately reply in Facebook Groups.
But developers told TechCrunch that the shutdown of the API would cause problems for companies that offer solutions to customers who want to schedule and automate their social media posts.
For example, explained Adam Peterson, the CEO of VipeCloud, which provides a suite of tools for scheduling social media posts, the API’s closure will have a “noticeable impact” on his business, as about 8% of his total revenue is on the chopping block.
On the one hand, it could be that Facebook Groups don’t generate ad revenue and the shutdown of the API will leave developers without a workaround.
“The removal of third-party access to Facebook Groups could significantly alter the digital landscape, creating both hurdles and opportunities for community managers and businesses alike.
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