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Silent Hill 2's latest trailer "does not reflect the spirit of the game", Bloober Team president says
(www.videogameschronicle.com)
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From article notes, it sounds like disjointed artistic messaging between departments, in this case development and marketing.
For what it’s worth, it is RARE for a developer to directly throw marketing under the bus by saying anything other than “We stand by our messaging blah blah”, so for the president to agree the trailer is bad is kind of significant, and might even get him internal flak.