this post was submitted on 15 Feb 2024
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Just FYI, those two things don't need to be exclusive. In this case Spotify is probably the one sponsoring the podcast, and so they inserted ads themselves, as opposed to the content creators including their sponsor ads. Many more successful podcasts are doing this now, and it seems like the ads get shoved in when there sometimes aren't even breaks.
Not saying it doesn't suck, it absolutely does. Just pointing out that it's a new trend. So it'll probably get worse!
Spotify inserts their own ads into every podcast, regardless of whether you have premium or not. Then on top of that the podcasters themselves usually insert either ads or sponsorships into it too. I've seen countless podcasts do this now. In the worst cases that feels something like this: ad (by spotify) > introduction and depending on the podcaster potentially ads there too > barely any content > sponsorship > barely any content > ad (by spotify) > barely any content > podcast break and either sponsorship or ads by the podcaster > repeat for 2nd half
Genuine question - why does anyone listen to podcasts on Spotify? There have been and still are a TON of quality podcast apps that are 100% free and don't do this bullshit. Like, I'm aware Spotify has podcasts but in my mind Spotify is music, podcast app is podcasts. It was that way for more than a decade. I just don't get it TBH.
Probably they just want to use the same app they're using for listening to music. Although I also have them both. And I love AntennaPod more for podcasts, plus there's no tracking, and it's just a different experience overall.
Seems weird to me in a day and age where switching apps is literally just a swipe of a finger. People will jump from Instagram to tik tok to texting to emailing to Whatsapp without thinking about it at all, but a podcast app is a hurdle they don't want to deal with. Even more bizarre because until very recently it was always like that, for the entire history of podcasts. It's a shame too because podcast apps are so intuitive these days. Listening to podcasts on Spotify feels clunky by comparison.
To each their own I guess, but I personally just don't understand it.