this post was submitted on 25 Feb 2024
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Do you know what SEO stands for? It's not SEO that is ranking results. SEO is the consequence of ranking results by relevance and quality.
What's your alternative? Give supposedly relevant results randomly? That'd be even worse.
My alternative is to deliver what people are actually saying on the search engine based off of what a user searches. Not just a handful of special outlets that know they are hand picked and take advantage of their position.
You can take a lot of control by using search commands. Here is a list of commands for Google, for example: https://www.lifewire.com/advanced-google-search-3482174
By using commands like these you can narrow down your searches to the point that the impact of SEO is small. You give a much greater weight to the conditions that you have chosen.
It can be a bit of work to write a good search query, but the database that search engines search through is massive, so it makes sense that it would take some work to do this right.