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Here's why the $3,500 Apple Vision Pro headset is so expensive (www.cnbc.com)

submitted 6 months ago* (last edited 6 months ago) by catculation@lemmy.zip to c/technology@lemmy.world

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The $3499 Apple Vision Pro reportedly costs $1542 to make.

Edit: Archive link https://archive.ph/u4BCi

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[–] le_saucisson_masquay@sh.itjust.works 37 points 6 months ago (2 children)

bill of materials” for the headset at $1,542, and that doesn’t include the costs of research and development, packaging, marketing or Apple’s profit margin.

Please read it, it's just another version of the "the iPhone cost 500$ to make". Research and especially marketing can sometimes be as much as the material and assembly cost. Id be surprised that apple doesn't make a profit on it, but it might not be close at all to 100% .

[–] Halcyon@discuss.tchncs.de 14 points 6 months ago (1 children)

It quite clearly seems to be some kind of public beta test product and enough rich people seem to be happy to pay for being the test hamsters.

[–] Wolf_359@lemmy.world 2 points 6 months ago (1 children)

I really love that you said test hamster instead of guinea pig.

I'm using this from now on.

[–] Halcyon@discuss.tchncs.de 4 points 6 months ago

[–] Appoxo@lemmy.dbzer0.com -5 points 6 months ago (1 children)

It costing that much in materials seems a bit much though I heard its casing is milled from a brick (probably not literally) of aliminium. Combing the other high tech and mass production aspects I feel like it costing 1k is more believable. But what do I know not even employed in any manfacturing job.

[–] Natanael@slrpnk.net 4 points 6 months ago (1 children)

The sensors and optics and custom very high DPI display panel alone pushes the price up

[–] Appoxo@lemmy.dbzer0.com -1 points 6 months ago

Makes sense for the remaining $$$
Totally forgot those.