I'm split on this concept. Assuming we can't get away from tracking I would prefer a company like Google over a company like Meta. Google doesn't sell your data, they just serve ads based on what data they have. Meta and other data brokers will sell your data to whoever ponies up the cash. I'm not happy about being tracked either way. I just recognize one system is considerably worse than the other. Also, if (and this is a big if) Google honors your request to delete your data then I believe it would be even less of a concern. Right now I have my Google data set to auto delete after three months. Ideally that would be enough data to help with traffic suggestions etc while serving up relevant ads but not enough to build an invasive profile. Realisticly we need more laws outlining how our data can be used and ensuring that it's not retained in ANY form after a set period of time or when it's deletion is requested.