this post was submitted on 06 Mar 2024
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It's pretty silly to love a company: they're not human and behave as a sociopath would.
To love a company (which is really just to love their brand) is just to be easilly influenced by marketing and having a tendency to simplify one's view of the world down to labels to make it easier to mentally understand it - in consumer terms it means that when you're making a purchase decision you can just take the mental shortcut in your decision of directly choosing the "loved" brand, rather than needing to evaluate products and their suitability for you to make an informed buying choice, which is cognitivelly more costly.
While "brand love" is understandable and not abnormal, it's not a quality but rather it's just a pretty flawed cognitive shortcut that goes against making informed choices, so expecting it from others is like expecting that everybody has a specific mild character flaw.
You do your thing - it's your life and your money - just don't think that others must share that same reductive way of making purchasing decisions.
Do my thing? What statement did you assume I was making by asking a question?
Your question as formulated has the expectation that people must love some company.
From that I assumed that you yourself "love" one or more companies and hence use "love" for companies in your purchasing decisions.
My "do your thing" applies to you making purchasing decisions following "love" for companies. A different stating of the idea I was trying to pass in that sentence is: "You do your purchases guided by love for companies if that's your way, just don’t think that others must share that same reductive way of making purchasing decisions."
They said they “have no love for Apple,” which has the expectation that they must have “love” for another.
I was simply asking them. (Not you)
That expectation makes no logical sense.
"Having no love for Apple" does not imply that one "must love some other company" because "loving no company" implies "having no love for Apple".
This is probably why you got the downvotes: there are plenty of people around whose relation to companies does not involve loving any of them and who don't like it when others expect them to.
Personally I neither downvoted nor upvoted your original post as I don't really mind if you expect that since it's quite a common way people behave in this day and age of Marketing-heavy Consumer Society and you're not harming anybody by asking even if your ask carries an erroneous assumption.
I don’t really give a shit, I just thought it was an interesting response to a simple question. People love to get mad, and it’s fascinating.