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Beeper couldn’t bring iMessage to Android — but it can still make a great chat app
(www.theverge.com)
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I really, really don't understand what their business plan was. At it's core it used an exploit to trick Apple into thinking the messages were legit, did they not think Apple was going to close the loophole?
If Apple wanted iMessage on android it would be on Android. The only people bringing iMessage to Android is Apple, and anyone who figures a way around that is going to get ban-hammered by Apple.
Marketing, I for one had never heard of the app until the Apple fiasco they brewed up.