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The BBC Won't Use AI to Promote Doctor Who Again After Being Yelled at by Fans (gizmodo.com)

submitted 5 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.

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[–] EncryptKeeper@lemmy.world 3 points 5 months ago* (last edited 5 months ago)

Oh yeah man, I guess you haven’t heard but companies behind AI are investing like, billions of dollars into AI. They’re not doing that so the little guys get some novel use out of it.