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A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

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176

Apple could force a 111-year-old fruit company to change its apple logo (www.androidauthority.com)

submitted 1 year ago by lostwonder@beehaw.org to c/technology@beehaw.org

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Apple wants to claim depictions of actual apples.

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[–] fear@kbin.social 3 points 1 year ago

Apple's PR representative stated:

If all apples are fruit, and all fruit are of a tree, then surely all fruit of a tree are apples. The world needs to understand that every fruit is our intellectual property now. We've earned that place with our iconic innovation. We're currently in talks with Fruit of the Loom, and our team is confident that they will rebrand as 'Of the Loom'. It's a fresh, modern take for their products that will be mutually beneficial to both parties.

I reached out to Fruit of the Loom's PR representative, nothing yet.