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This article just feels like rage bait to me
I'm not sceptical of the premise, because clearly the strong feelings people have towards Elon will turn some people off, but that kind of effect is hard to quantity
As the article, and others, note Tesla sales are down. That could be for any number of reasons and it doesn't make a convincing case that it's because of Elon
Tesla sales have been strong for so long despite Elon's continued crazy behavior that I find it hard to attribute the cause to the effect. Why now? Why not any of the other crazy stuff he's done?
Yeah, every time a stock is down a 100 "analysts" come pouring out of the woodworks and gives a 100 different reasons for why. I find it more likely that the reason Tesla is doing worse is that the EV market is just way more competitive than before (but I don't know, that is my point). Like you say, Elon has been saying polarizing shit the entire time. I don't think common consumers care about that. Something else must have changed.
I bet most don't even know! The average American is probably only dimly aware of the Elon Discourse, if they're aware at all
My parents and Aunt and Uncle aren't super online. I bet they don't know anything about what he posts on Twitter
I've also strongly considered not Tesla cars because of Elon's antics but this article just confirms my biases which is why I have to look harder at it