Technology

59135 readers

2532 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

1296

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

488 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments

[–] AlolanYoda@mander.xyz 22 points 7 months ago (2 children)

If Sony patented this idea, does it mean nobody else can use it until it expires? Good guy Sony always looking out for us

[–] MsPenguinette@lemmy.world 15 points 7 months ago* (last edited 7 months ago) (1 children)

I kind of feel like starting a non profit that solely creates patents for evil ideas with no intention of ever licensing them

[–] root_beer@midwest.social 13 points 7 months ago

Patent trollery, but white hat? I can get behind that

[–] atocci@lemmy.world 15 points 7 months ago

I think you can still pay to license patented technology for commercial use if the patent holder is willing. Just because they haven't used it yet doesn't mean they won't though!