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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] henfredemars@infosec.pub 18 points 8 months ago (2 children)

Roku is pretty great for what it is, but the day I see such an ad is the day it hits the bin. That would finally bother me into driving the TV with an actual PC.

[–] andyburke@fedia.io 23 points 8 months ago (1 children)

As a former Roku fan, forced arbitration or a brick was the breaking point. Roku can fuck off.

[–] henfredemars@infosec.pub 14 points 8 months ago

Forced arbitration is a cancer and should be illegal, but at least it’s useful and technically my 5 yo agreed to it, so how is this legal again?

[–] Jimmycakes@lemmy.world 2 points 8 months ago (2 children)

Isn't Netflix locked at 720 on pc? I can't go without 4k hdr Netflix

[–] empireOfLove2@lemmy.dbzer0.com 3 points 8 months ago* (last edited 8 months ago)

It's limited to 720 unless your entire playback system end to end is fully drm secured... this means hdmi certified devices only, single monitor, running unmodified, legit windows. It's extremely restrictive and even the tiniest system change (like adding a second monitor, or using the wrong cable) almost always breaks it.

Streaming is a cancer.

[–] henfredemars@infosec.pub 2 points 8 months ago

I’m not sure. These old eyes can’t see the difference and I don’t own 4k hardware. It is possible that you need a locked down system for some content levels.