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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Fester@lemm.ee 20 points 8 months ago (1 children)

Hardware that is supported by ads or requires a subscription should be free, or better yet, not exist at all. Fuck paying $800+ for a TV that leeches forced ad revenue on top of the sale.

And fuck the TV manufacturers for enabling this behavior. Bring back non-smart TVs. I’ll never use Roku or Google built-in streaming, so they shouldn’t be on my TV at all.

[–] Dudewitbow@lemmy.zip 8 points 8 months ago

you have to boycott all of the HDMI consortum and the streaming services who demand HDMI for full features. The idea of widevine levels on android are put to prevent "stream piracy" and why all the streaming services push you to use their apps.

basically all TV manufacturers are part of the HDMI consortum, or adhere to it.