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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Suavevillain@lemmy.world 12 points 8 months ago (1 children)

I will buy any other brand or a try to find a dumb TV if they do this.

[–] cyberpunk007@lemmy.ca 10 points 8 months ago* (last edited 8 months ago)

Last tv I bought was a few years ago. My god is a dumb tv rare these days. Especially one that supports modern HDMI and audio

With all these mini PCs now it's time to go to a giant computer monitor and an HTPC