this post was submitted on 06 Apr 2024
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What an odd phrase
I’ve spent a lot of time working in SEO.
Search results like this can drive people away from Google and toward other resources. Google likes money, and this is why they usually try to combat spammers that are gaming the system.
It’s a cat and mouse game that has been happening for years. Organic search spammers find a new thing, then Google tweaks the algorithm to downrank what they’re exploiting.
Well you don't have to read Cory's newest column to understand that Google hasn't been doing that, because they don't have to. They do not care, at least not yet, because they have arguably become too big to care.
Well google does a horrible job at combating it
No doubt. That said, they do update the algo to combat this stuff. If you work in SEO you’re likely quite aware of what tricks currently work and no longer work.