Technology

59427 readers

3441 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

839

Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

232 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

you are viewing a single comment's thread
view the rest of the comments

[–] Kedly@lemm.ee 5 points 7 months ago (1 children)

Fuck man, lemmy is such a refreshing change of pace compared to reddit for these kinds of conversations. And yeah, its partially from poverty style decision making, and some of it is theres usually a larger percentage of a customer base that doesnt care about the finer details of what goes into what they are buying as long as its cheaper than there is for those that want higher ethics/quality. Either way though, without regulation (with it too, but regulation lets there be an acceptable floor intalled), the cheapest to buy product will eventually win out over the competition, and the cheapest way to get the cheapest product will win on that front. At that point, since the goal is to get as much money as possible, the product will start rising in price now that the competition is gone, and steps will be taken to prevent new competition from forming

[–] Drewelite@lemmynsfw.com 3 points 7 months ago

Oh I know right? I have shared this sentiment with other... lemmings? It feels like people think more about actually fostering meaningful conversations. Anyway, thanks for your thought provoking comments!