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Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

232 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

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[–] Llewellyn@lemm.ee 1 points 7 months ago* (last edited 7 months ago) (1 children)

But I can't pay them.

Then don't consume the product. It's entertainment, not vital goods.

By the way, where do their salaries come from, in your opinion?

[–] melpomenesclevage@lemm.ee 1 points 7 months ago* (last edited 7 months ago) (1 children)

Okay but then noone should. Theres no way to give money to the people who made this shit. I'm not saying I'm poor, I'm saying there is no vector by which I could.

And I just said why I'm gonna, and why I'm gonna give more away to everyone else. I'm gonna buy extra tools to do that, just to spite your classist 'the poor should have no culture' bullshit.

[–] Llewellyn@lemm.ee 1 points 7 months ago* (last edited 7 months ago) (2 children)

Theres no way to give money to the people who made this shit.

But there is. Part of the money you pay distributors goes to the creators.

And by the way: distributors not just "speculate on digital goods" or whatever you seem to imply. They distribute. That means they make goods available through the internet in a convenient way.

Servers won't pay for themselves.

[–] melpomenesclevage@lemm.ee 0 points 7 months ago (1 children)

Wait were you calling amazon video Hulu and Netflix convenient? Are you an ad fetishist? Is the best part of a movie figuring out where and how to watch it? I can't understand another way to believe this.

[–] Llewellyn@lemm.ee 1 points 7 months ago (1 children)

More convenient for me, than torrents: because I watch content either on TV or on phone.

[–] melpomenesclevage@lemm.ee 1 points 7 months ago (1 children)

I have vlc on my phone. Toss an sdcard in yhere, movies for days (more if i rewatch or dont watch while sleeping).

Dunno about TVs but last time I saw someone use one's native software it looked like hell to use.

[–] Llewellyn@lemm.ee 1 points 7 months ago (1 children)

Samsung and LG are pretty good

[–] melpomenesclevage@lemm.ee 1 points 7 months ago* (last edited 7 months ago) (1 children)

Typing with a god damn remote. No thanks.

Or a phone app that's gonna break like two years after purchase and snitches on everything.

[–] Llewellyn@lemm.ee 1 points 7 months ago

You can connect a Bluetooth keyboard to it.

[–] melpomenesclevage@lemm.ee 0 points 7 months ago (1 children)

part of the money you pay to the owners

Lol no it doesn't. I saw the contracts the AFL-CIA pushed on the workers, and I know being good bought or beloved doesn't get people hired again because the shit heads who do get the money send it on cocaine and child slaves and private jets and the worst possible decisions with the capital and IP dipshits like you give them.

I don't get my films from Netflix. I torrent them; distribution is a community effort!

Don't worry; I give back, keep my seed ratio high, never shut off a torrent until its at least 3:1 etc.

[–] Llewellyn@lemm.ee 0 points 7 months ago (1 children)

Where do you think creators salaries come from?

[–] melpomenesclevage@lemm.ee 1 points 7 months ago* (last edited 7 months ago)

Starbucks, maybe olive garden. Same as always. I can't change that.