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Alberta distillery to stop making 4-litre vodka jugs after minister raises concern
(edmonton.ctvnews.ca)
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The 'issue,' as far as I'm concerned, is this:
Pictures of the jug and price circulated as a funny/embarrassing " 'berta, fuck yeah!" meme. Absolutely nobody cared in the slightest bit.
So of course Marlaina and co. jumped on it to make headlines and noise about being the authority on good corporate behaviour, and looking out for the best interests of Albertans, etc..
It's UCP noise-making and flag-waving, nothing more.
Ah, sounds like that Marlaina person would snub their nose at me. My second thought after "Huh, gallon of vodka makes perfect sense" was "bet college me could have double-fisted them and lived to tell the tale".