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Alberta distillery to stop making 4-litre vodka jugs after minister raises concern
(edmonton.ctvnews.ca)
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A very vague and relative metric. Seems very economical to me.
"Responsibly" here mean "more expensively", if you read the article. I'm not sure if this guy's specific issues is public health or protecting the competition. "I don't think a four-litre plastic jug of vodka adds to the quality of the distillery industry that we have in this province” kind of implies the latter.