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'Tall order to ask the average Canadian': EVs are twice as hard to sell today
(financialpost.com)
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Cargo vans are more practical than pick up trucks for 95% of uses. Modern trucks are more like status symbols than work horses.
Totally, you can fit a hell of a lot more sheet material into a cargo van than a modern pickup. Even minivans with fold down seats have more cargo space than a Ram with 4x5.5 box.
I learned this years ago. Many minivans are capable of towing 3500 pounds and can hold 4'x8' sheets of plywood flat on the floor. The bonus is that I can also carry 6 passengers with me if I need, which you can't do with a pickup. At least not legally, anyways.
They're heavier than pickups and use more fuel, and are less useful because you share the cab with your cargo.
For most cargo vans there is a wall that separates the cargo from the cab. In some places this is a legal requirement to help prevent injury from loose cargo during an accident. Even without a partition I don't see how sharing the cab with cargo is less useful, maybe more dangerous but not less useful.
Fuel economy used to be much worse for trucks vs vans but with modern vehicles they even out more and many smaller vans have a better fuel economy than a light pick up truck.