Technology

59402 readers

4094 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

177

As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse (digiday.com)

submitted 6 months ago by breakfastmtn@lemmy.ca to c/technology@lemmy.world

17 comments fedilink hide all child comments

The possibility of a TikTok ban is inching closer to becoming a reality at this point. On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. unless ByteDance, its Chinese parent company, sells its stake.

. . .

t begs the question: In today’s social landscape, do brands ever own their audiences?

The answer is no, according to three agency executives who say it’s time to start exploring contingency plans that don’t hinge on any of the walled gardens of social media titans like Meta, X or TikTok. Looking for the next frontier, some are pointing toward the fediverse.