this post was submitted on 26 Apr 2024
910 points (98.6% liked)

Technology

59135 readers
2878 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

you are viewing a single comment's thread
view the rest of the comments
[–] chiliedogg@lemmy.world 30 points 6 months ago (1 children)

When it was hemorrhaging money?

We're in a weird time where all the tech companies are being told at once that they need to start being profitable, and at the same time the EU is cracking down on lots of the shady shit they've been using to control the bleeding to this point.

The internet has spent the last 20 years developing an economic model that's quickly becoming unsustainable, and none of the big web companies seem to have been prepared.

[–] Tja@programming.dev 8 points 6 months ago

I don't see it that way. YouTube has been slowly monetizing and is quite profitable at this point. Same with Facebook, and many other companies where "you are the product". Advertising is a very profitable business.