this post was submitted on 10 May 2024
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[–] WindyRebel@lemmy.world 5 points 6 months ago* (last edited 6 months ago) (1 children)

They’ve probably got enough machine learning to take keywords and figure out intent. That’s essentially what Google does with autocomplete. They (Google) use n-grams. So I expect OpenAI already has this all figured out.

Source: am in SEO

What worries me is AI getting things wrong and perpetuating lies that are also made up via AI (maybe even the same AI). Also, how will their algorithm work? Do they fact check things they display? I hate Google, but at least they do have somewhat of a push to ensure authority and trust via their algos.

[–] Vex_Detrause@lemmy.ca 3 points 6 months ago (1 children)

What would open AI offer that Google aren't doing? I feel like they keep fixing something that wasn't broken and now they can't go back to the old good search engine.

[–] WindyRebel@lemmy.world 2 points 6 months ago* (last edited 6 months ago)

Well, they could potentially pull from various sources to make a cohesive answer. Right now Google’s SGE (search generative experience, their AI in organic search) pulls one source to answer and then offers some other links that also answer the same question.

I completely agree with you though. Shit is getting worse for no reason other than $$$$$$$