Technology

59323 readers

4559 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

141

Apple crushes creativity and its reputation in new iPad ad (www.theregister.com)

submitted 6 months ago by 0nekoneko7@lemmy.world to c/technology@lemmy.world

84 comments fedilink hide all child comments

The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.

you are viewing a single comment's thread
view the rest of the comments

[–] rottingleaf@lemmy.zip 11 points 6 months ago

I'll try to explain this to you - the video shows crushing of plethora of sophisticated, subtle, powerful instruments and then says you can replace them all with Apple's picture poking thing. The preciousness of that thing is not shown to us. The preciousness of those instruments is implied, because we know what they are.

We literally see the precious being crushed and some shit being offered instead after crushing it. Like "I broke all your toys cause I think this one is better and you are going to like it".