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‘My whole library is wiped out’: what it means to own movies and TV in the age of streaming services
(www.theguardian.com)
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Probably bandwidth. You download a game or five and then you're good for a few weeks, whereas if you are streaming media you could run through several gigabytes a day of data per customer in perpetuity.
Obviously, with streaming media there is a continuously refreshing pool of money to cover those costs as compared to games being a one-time purchase, but even with that it would still take quite a while to expend the entire revenue of the purchased game in download expenses and storage overhead.