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Ford cancels EV battery orders as losses widen to $130,000 per vehicle sold
(www.notebookcheck.net)
this post was submitted on 13 May 2024
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Electric Vehicles
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What the heck are they doing wrong? If they sell an EV for 70k and still make a 130k loss on it, what are they doing to make the production cost 200k in the first place?
Buying and running the tools it takes to make the EV, running the factories and training the workers are all very expensive. So the losses implies they projected a LOT higher volume than they're currently producing so all the expensive equipment sitting idle is spread over the smaller volume of cars. These are called NRE (non-recoverable expenses).
So the losses are not production losses, but a complete failure in the projection? OK, quite possible.
The problem they have is they're trying to sell it for 200k. Maybe they didn't try and sell it to so much money they'd actually make money paradoxically.