this post was submitted on 24 May 2024
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[–] towerful@programming.dev 3 points 5 months ago

People hate having their favorite brand associated with vile or unethical things.

True. But not ads, which this quote is taking about. People hate ads. It's the ads people hate, not the context of the ads.
If your favourite brand hired some neo-nazi as their new spokesperson, that's a bit different than some garbage ad sitting beside some garbage AI content.
The only reason "ads beside garbage content" is ever leveraged (ie a news story) is as a way to either hurt the garbage content or hurt the company the ad is for.

Like with shitty twitter content, consumers can pressure twitter to deal with the content by alerting companies that they are being seen next to shitty content. Companies then leverage the fact that they are paying twitter to get their ads away from that content. If enough companies do this, twitter might change their content policy to prevent this kind of shitty content.
Like with YouTube, it has loads of demonitizing policies to ensure companies who advertise there don't get negative press due to association with the content, which means YouTube should have a majority of quality content.

But, no. (The majority of) People don't hate their brand advertising next to particular content. People just hate ads.