this post was submitted on 02 Jun 2024
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This is the best summary I could come up with:
Bringing the right webpage to your computer is no passive task as thousands of editorial decisions are made on your behalf by a secretive group of Googlers.
Several SEO experts tell Gizmodo the leak lists 14,000 ranking features which, at the very least, lay a blueprint for how Google organizes everything on the web.
Google has previously denied that it uses some of these ranking features in Search, but the company confirmed these documents are real, albeit, in its telling, imperfect.
“We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information,” a Google spokesperson said in an email to Gizmodo.
King and Fishkin also noticed the ‘isCovidLocalAuthority” and “isElectionAuthority” in their writeups of the leak, both pointing out the importance of search engines in elevating quality information.
“It’s a non-statement that doesn’t address the leak, provides no value, and might well have been written by an AI trained on the past decade’s most soulless corporate messaging.”
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