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I guess I don't understand his point. Is he saying that making content is cheap (it's not) so artists don't need to be paid a lot? If content creation is cheap, why are they not the ones producing the music? It should be cheap for them to be their own label, right?
But shit, you would think the CEO of a company whose main product is streaming content would have some idea of the cost to produce that content. Recording studios do not exactly grow on trees and it's not like audio engineers are working for free. I guess I don't understand why he is paid so much since being an executive at a company does not require much expense.
I think its one of two things. An out of touch way of saying that anyone could make a video or a song that becomes a hit and just out it online, visible for the world. Everyone has a phone and can record stuff themselves.
On the other hand it also sounds like he might mean, they (as in Spotify) don't pay much for the content they show people. Not sure what the angle on that is though.