this post was submitted on 11 Jun 2024
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Apple refuses to call Apple Intelligence 'AI' (www.engadget.com)
submitted 5 months ago by corbin@infosec.pub to c/technology@lemmy.world
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[–] Quicky@lemmy.world 10 points 5 months ago* (last edited 5 months ago)

This is exactly why, and as simple as it is, it’s brilliant passive marketing. It stealthily implants an association to Apple Intelligence into every product and article that mentions AI, and might even require the author to distinguish their meaning when they use the acronym. They’ve Sherlock’d AI.