this post was submitted on 13 Jun 2024
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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[–] TheAlbatross@lemmy.blahaj.zone 60 points 5 months ago (2 children)

Hey Googoo, I ain't gonna watch YouTube if it got ads

[–] NekkoDroid@programming.dev 57 points 5 months ago (1 children)

(I think that's their goal, either ads or no watch)

[–] NuXCOM_90Percent@lemmy.zip 16 points 5 months ago

Shhh. It is a huge "fuck you" to google to not use their bandwidth or servers for free. Not the actual goal of this.

[–] brianorca@lemmy.world 3 points 5 months ago

They don't want you if you're not watching ads or paying money. They don't want to give you bandwidth for free.