this post was submitted on 24 Jun 2023
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It's referring to a strategy more commonly called 'triple e' or 'embrace, extend, extinguish' pioneered by Microsoft in the late 90's. The gist of it was that MS would adopt open standards and create proprietary extensions to the standard that were only usable on their platform. This would break the ability of users of non MS software to communicate with those in Microsoft's ecosystem and push users off those platforms.
Thanks for the response. I was more referring to that specific example. The article talked about Microsoft dealing with word processors and linked that Wikipedia page.