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Golden age for south-east Asian cinema as local films break box office records
(www.theguardian.com)
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This is the best summary I could come up with:
Thailand’s latest hit film, How to Make Millions Before Grandma Dies, has reduced audiences across south-east Asia to tears – and broken box office records.
It is the latest success story for films made in Thailand and south-east Asia, which, while Hollywood has grappled with strikes and production delays, have captured audiences across the region and boosted the cinema industry.
Recent Thai successes were not necessarily made with large production budgets, nor did they receive government help prior to their release, said Dr Unaloam Chanrungmaneekul, an associate professor at Sukhothai Thammathirat Open University.
How to Make Millions Before Grandma Dies explores the dynamics within a Thai Chinese family: the unequal treatment of sons and daughters, the gulf between young and old, the fading away of traditions and language.
“That’s why they [achieved] huge success in Indonesia, Malaysia, Vietnam, Philippines, and also maybe other countries [with Chinese populations] … The cultural identity [of the films] is very deep and very clear,” Unaloam said.
The country’s cinema sector is yet to fully recover to pre-pandemic levels, though Narute said it was on “a positive trajectory”, with Major Cineplex planning to open 15 new branches before the end of next year.
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