this post was submitted on 08 Jul 2024
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Gaming
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That's honestly refreshing. Gaming companies think that people have to play their game constantly, and that's such a weird take. Who watches the same movie every day without watching something else in between?
I remember halo Infinite thought they were going to be the next game to do that, like destiny. No, it's okay to put down a game and walk away. I don't care about how many season passes you have or other garbage to try and get me addicted. I'll play it sometimes, other times I won't.
Game distributers set their expectations on the most successful games, so they want to beat World of Warcraft and PUBG on player counts.
No, what they want is to be able to coax more money out of their sales numbers. Retention is correlated with future purchases, both of paid DLC (if the game has it) and of future studio titles.
And it'a an easy metric to point to when talking to a publisher and negotiating funding.