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Qualcomm spends millions on marketing as it is found better battery life, not AI features, is driving Copilot+ PC sales (www.tomshardware.com)

submitted 4 months ago by floofloof@lemmy.ca to c/technology@lemmy.world

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[–] pycorax@lemmy.world 104 points 4 months ago (8 children)

Is this really a surprise to anyone outside of the AI hype machine?

[–] neshura@bookwormstory.social 26 points 4 months ago (7 children)

Not really no, it also likely isn't a surprise to the engineers and project managers working on these products. Which is likely exactly why they have standout battery life: the project managers knew AI wouldn't sell so they made the laptops appealing via conventional means anyway.

[–] themurphy@lemmy.ml 6 points 4 months ago (6 children)

The project manager wouldn't have a say in battery life, as it's really just because of the ARM chip.

And I don't think anyone thinks Copilot is good in its current form, AI hype or not. It feels like a web app with no real control over the machine.

[–] MonkderDritte@feddit.de 4 points 4 months ago

Ah no, more battery life isn't because of the ARM chip. Not with general usage, outside of minimal instruction set use.

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