this post was submitted on 10 Jul 2024
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The Decomposition of Rotten Tomatoes: The most overrated metric in movies is erratic, reductive, and easily hacked β€” and yet has Hollywood in its grip. (www.vulture.com)
submitted 4 months ago by Emperor@feddit.uk to c/movies@lemm.ee
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cross-posted from: https://lemmy.dbzer0.com/post/23769430

All of this would be one thing if Rotten Tomatoes were merely an innocent relic from Web 1.0 being preyed upon by Hollywood sharks. But the site has come a long way from its founding, in 1998, by UC Berkeley grads, one of whom wanted a place to catalogue reviews of Jackie Chan movies. Rotten Tomatoes outlasted the dot-com bubble and was passed from one buyer to another, most recently in 2016. That year, Warner Bros. sold most of it to Fandango, which shares a parent company with Universal Pictures. If it sounds like a conflict of interest for a movie-review aggregator to be owned by two companies that make movies and another that sells tickets to them, it probably is.

If you found this of interest, check out the related article: Online Reviews Are Being Bought and Paid For. Get Used to It

Archive link: https://archive.ph/lyddW

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[–] ryathal@sh.itjust.works 3 points 4 months ago (1 children)

In this case I think rotten tomatoes has done a reasonable job of pleasing a lot of people. Separating out audience and critics allows producers to point to their well received movies, regular people can know if they will enjoy it, people who love controversial movies can accuse others of review bombing... everyone gets to have their own version of events and rotten tomatoes gets to be the source everyone points to.

[–] brucethemoose@lemmy.world 2 points 4 months ago* (last edited 4 months ago)

Still, they should improve the ratings algorithm.

It would be a benefit to the audience and critics, just not a benefit to the company or movie studios I guess.